marketing - Shayo Blooms

It's no news that the covid19 pandemic changed us permanently. From traveling restrictions and bans, to communications channels and companies' culture. Almost all of our everyday experiences have evolved since the pandemic breakout. For most businesses, hosting a virtual meeting has become a norm. In fact, the evolution of meetings into the virtual spaces have gained more relevance and become preferable for most in the last 2 years. This can only mean, more executives, business owners and corporate workers will host more virtual meetings years to come. Hence, there is a need to understand the basic pipelines to an effective virtual meeting. First, the success of your virtual meetings does not solely depend on internet connection. Infact, fast connectivity with poor time management and organization will only ruin your meeting.

So before you commence, be sure to follow these steps:

#1 Select the right meeting software

"Where is the venue?" This is often the first question that comes whenever you invite anyone to your event. It is the same for virtual meetings, you need a virtual space where your guest and speakers can meet. There are several options, however factors like, focus of the meeting, time frame or complexity of the meeting will determine your choice. For work sessions, and training, you may likely need to share your screen, hence tools like Google Meet, Zoom, Skype and Microsoft Teams can be used. Moreover, paying for premium services on these tools gives 100% productivity.

#2 Test run before the meeting

It is important that everyone involved in your upcoming virtual meeting tests the software ahead of time. One of the disadvantages of virtual meetings includes technical problems that may frustrate your guests during the meeting. Major problems can include login difficulties, webcam, or screen sharing concerns. These hiccups in technology can reduce productivity.

#3 Create a timeline

Have you ever attended a 30-minutes meeting that lasted for two hours? I bet you were frustrated and wished the meeting could end immediately. Having a timeline helps you stick to the plan. Ensure that you prepare a timeline before the meeting. List specific topics that will be discussed with a time-bound.

#4 Send out invites

Once the timeline is prepared, send an event invite to your guests. I will recommend that you send the invite at least 2 weeks before the event, so you can send a follow-up email. One important thing to consider when sending invites is the kind of event you are hosting. There are certain tools like Eventbrite to help you register your guests with ease. You can also use the Google form to collect the email address and personal details of everyone who registers for your event. Interestingly, these tools also send reminders to your guests, so you don't have to worry about follow-ups.

Finally, virtual meetings can be more difficult than physical meetings. So, you must pay extra attention to your process, team members and tools. Ask questions from your team members to see the best tool for you. If possible, get a team to help you monitor your organizations.

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Have you ever considered why you miss deadlines and fail at certain routines? Whether as a student, 9-5er, or freelancer, you are probably looking for the best ways to achieve your daily goals within 24 hours. What if I told you 24 hours is enough to achieve your goals? Yes, you read that right. Whatever you want to achieve, or become, there is enough time.

The truth is proper time management is essential to growth. Using an effective time planner, schedule list, and setting reminders can help you achieve any goal you have in mind. Spending each minute in the day properly will help you experience maximum productivity and enjoy great personal organization. Ideally, everyone is capable of time management if they practice healthy habits. Nevertheless, if you don't have enough discipline to help you become efficient, you need time management. Most importantly, you may need some time management resources to help you plan your time and daily activities.

Here are some time management tips for you.

1. Use a time planner

The first time management tool you need is a time planner. You need to organize your day, schedules, activities, and many more. There are several available options for time planners, which includes the electronic versions available for smartphones. Interestingly, these time planners can be used for all activities. For example, executives may need planners for their meetings, conferences, or reminders for follow-up. On the other hand, remote workers or stay-at-home mums might need planners for daily exercise reminders, etc.

2. Work From A List

Every successful executive works from a duly master list. Barack Obama, Donald Trump, Mitchell Obama, Oprah Winfrey, and many others have often shared how they spend each. Having a daily list is a powerful tool because it helps you discover your minimum and maximum productivity level in the day. To create your daily list, start by writing down each task you plan to achieve at the end of the day. This will increase your effectiveness by 25%.

3. Focus on things that matter.

According to Eisenhower's decision strategy, it is possible to stay productive every day of the year with simple organizations. Using the decision matrix, you can separate your actions based on four possibilities:

Urgent and important (tasks you will do immediately).
Important, but not urgent (tasks you will schedule to do later).
Urgent, but not important (tasks you will delegate to someone else).
Neither urgent nor important (tasks that you will eliminate).

Examples of urgent and important tasks may include making breakfast for your kids or delivering a pitch to a prospective client who is never available. While some tasks may seem very urgent, they are not important, hence you must understand where each task falls. Setting your work schedules every day helps you prioritize the important activities.

3. Leverage project management apps.

Several project management apps allow you to create detailed projects that you want to assign to your team or complete. Whether you need apps for team structuring, management, or virtual meeting reminders, there are all available for smartphones.

For example, Trello allows you to work on tasks alongside your team. It has some features that allow you to divide your tasks into 'to do, 'in progress, and 'completed'.

Another app to help you break down large tasks into smaller milestones is the My Life Organized. If you get easily overwhelmed with your daily tasks, you might need the MyLifeOrganized app to navigate your daily activities. Utilizing time management apps is important, more so, many of them are free of charge. This way, nothing is stopping you from checking them out.

Finally, if you are looking for the best way to improve your daily productivity, you should identify priorities, and avoid distractions.

Have you ever set out on a journey with no particular destination in mind? That sounds a little silly, so let me put it another way. Imagine your friend invited you to a birthday lunch and told you to ask for a restaurant where a birthday party was being held once you got off the bus.

Chances are you’re going to end up in the wrong destination because although you know where you’re going, you don’t have the full information to help you get there. In essence, I have just tried to describe to you what happens when you get on the internet in search of whatever you need without a proper understanding of how to find your way around.

You might be thinking, “it’s just the internet, what could be hard about it”, but would you rather waste your precious time opening and closing unhelpful and unrelated tabs or find relevant information for your query straight away? My best guess is that your time is precious and shouldn’t be wasted.

So, how do you explore the internet?

First, there are many search engines across the world, but according to a 2021 result from a web traffic analysis tool, Google is by far the most popular search engine in the UK, followed by Bing, and Yahoo. And most of the tips I’d be sharing apply to all of them.

Now, let’s skip to the good part like the Gen Zs say these days.

To concentrate on a particular keyword and get rid of unhelpful words in your search results, place a hyphen/minus sign/small dash immediately before the word you want to exclude. For example, typing dieting -vegan in your search bar will provide results for dieting excluding information on vegan dieting saving you time on having to scroll through a clutter of information.

Another way to generate specific results about a certain word or phrase is to enclose it in quotation marks. If you are looking for an application to sort bookkeeping for your SME, typing “bookkeeping apps for small businesses” in the search bar will prompt the search engine to search specifically for that and generate results that lead to a quick resolution of your query.

If you’re looking to find a similar website to one you already know, typing related: immediately before the website address will help you generate a list of similar websites. For example, if you want to find websites like Quora, type related:www.quora.com into the search bar and click search. Voila! The results that you’d get will show you other websites similar to the one you have searched for and save you from having to read long boring articles with clickbait titles.

Oftentimes, the top search results you get during a search are from websites that have been optimized for search engines and the fact that they pop up on the first page doesn’t mean that they will have the best information. Also, the first set of results you’d see are mostly going to be advertisements. They’ve been placed there to sell to you and if you’re looking to buy, that could be a good place to start. Otherwise, keep scrolling.

Another thing you need to have at your disposal is the patience to verify every link and advert before clicking, signing up or making payments. We live in a fast-paced world but a moment of wrong decisions can haunt you for life. To avoid regrets, you can check how safe a web link is by copying it into a link checker like Google Transparency Report where you can know the status of a website as at the time you intend to visit it.

Lastly, to explore the internet in 2022, you need to simplify your search words. Unless it’s really necessary, exclude prepositions, conjunctions, and articles from your searches. These words generate more results than you need and the goal is to save time and have a good experience. So, keep it simple.

Over the last few years, human civilization has been transformed by the internet, which has brought about innovation, reinvention and redefining the business world. Today, it is almost difficult to find an aspect of our lives and businesses that is not impacted by the internet. Entrepreneurs around the globe are exploring opportunities on the internet daily. This article is focused on helping you see how the internet and social media are revolutionizing the business industry, and influencing changes.

One major change that has happened post the Covid-19 pandemic is that employees have had more flexibility with their schedules helping them to achieve a work-life balance. The 9-5 or 8-4 rule no longer really applies as the pandemic has shown us that most work can be done from anywhere. And, with work being remote, employees are in control of the hours that they put in to work as long as they are being productive.

Also, regardless of the positon you hold in the organization, you have to be able to think digitally. Whether you do it or not, your competitors are most likely thinking digitally already – getting digital tools that can be leveraged upon for maximum productivity and efficiency as they take advantage of the internet, etc. So, why shouldn’t you? Finding out what tools your business will benefit from the most and leveraging on them is a great way to join the revolution.

Social media also helps you to reach a larger audience across different platforms in less time. You can manage your business by yourself or hire a professional and track your activities and results to determine the wellbeing of your business on the go. With various automation options, you can focus on the things that matter the most to your business. Also, with just a single mention or repost your website can experience a massive surge of orders and sales, and, why not?

Another main change that the internet and social media have brought to the workplace is the riddance of physical locations for businesses. Depending on the service you offer, you can now grow your business without a physical office space. Also, employees don’t have to deal with the stress of commuting like traffic etc. as long as there is a strong and stable internet connection, jobs can be carried out and delivered without the need for a physical office space.

The opportunity to hire and work from anywhere in the world without having to bother about geographic location is another cool way that the internet has revolutionized remote work. In this case, the major challenges that could pose a threat are time zone and cultural differences. However, when properly managed, these diversities could make the organization an exciting place to work with and provide a much more exciting brand story that positions the business as a global brand.

Lastly, communication is the soul of any relationship and in business, whether it’s employee to management or customer to business, the internet and social media have provided a host of channels for communicating and dealing with issues faster than before.

If a client leaves a bad review, you can attend to it as fast as it drops and redeem your image with the help of the internet and social media.It’s been a long time coming and things are changing fast but the most important thing you should note is that the change is here to stay.

It is the year 2022, and everyone is looking for the best opportunity for financial freedom. Questions like:

What does the future of work hold?
Can my current job give me the financial security I desire?
What opportunities can improve my income?

If you have been asking any of these questions, you are on the right blog. Many opportunities exist today; however, I consider network marketing a great industry. I have worked as a network marketer for many years, helped others start their business, and believe network marketing is the future.

The network marketing industry generated $189 billion in sales in 2017, and there are countless success stories of network marketers. The direct selling and network marketing industry in the United Kingdom is worth £2bn. Considering the circumstances existing in the corporate sector in the UK, 57% of people want to work remotely. There is an increasing demand for remote jobs like network marketing.

Here’s why Network Marketing Is The Best Business Model For The Future

#1 Time Flexibility: You are your boss as a network marketer. Hence, the amount of time you choose to spend on your business daily is your choice. Although time flexibility is relative depending on your commitments and responsibilities.

#2 Proven System: Several people have explored the network marketing industry and built a solid financial structure over the years. People like Donald Trump, Robert Kiyosaki, and many others have invested in network marketing. Moreso, it is quite easy to start a business in MLM because of its teachable and easy system. The company programs include training and tools to help you develop an effective structure that will help you recruit team members and make sales.

#3 Low Risk: Often, lack of funds is a major limitation for people looking to start a business. When I started my business, I didn’t break the bank. I leveraged my relationships with people around me. Just this month, I have made a lot of money from my business. Unlike other businesses, you stand a chance to be indebted because of the capital that it demands. This is why I always tell people that network marketing is a no-risk business. There are no financial limitations, and it is a low-risk business. If you’re are a conservative individual, network marketing could be the best business plan for you. You have just got to invest your time and enjoy the benefits for a lifetime.

#4 Demand for quality products: Millions of people seek sustainable, organic, and quality products to enhance a healthy and wealthy lifestyle. Considering how powerful social media is, you can enjoy several recommendations from your consumers. Network marketing boosts confidence in the mind of the consumers, so they trust you. Moreover, studies have shown that consumers appreciate honesty and transparency and promote transparency with your products. Finally, a network marketing business is built on the model of people helping people. Put, the more you help others, the more income you will achieve.

Ready For A Game Changer?

There is no better time to invest in network marketing. Here is an opportunity to empower yourself and improve your financial power. Embrace the golden opportunity network marketing offers and create your future.

Are you interested in starting a network marketing business? Please feel free to ask me questions in the comments or email me.

Entrepreneurship helps you discover opportunities in the marketplace. There are chances that you will find a new passion, problem, or potential as you embark on entrepreneurship. Over the years, I have watched many people transition into different fields. For some, they switch to a niche within their primary industry. While some switch into a completely different industry. For example, a wellness network marketer becomes a fashion stylist. This article is focused on helping you transition better to a new niche

Here are three easy transition steps for you

#1 Find the niche

Caleb had always been enthusiastic about the SDGs. His enthusiasm fueled his attention to launch a new company that helps business owners connect their goals with any SDGs. Before Caleb's transition, he worked as a distributor for a clothing company. Like you, Caleb also encountered a few challenges before a successful transition. He had many questions, but he was smart enough to understand his new niche.

The first step to transitioning is to find out about the niche. Whether fashion, retailing, health, or fitness. You might need to hire the service of a business consultant or do personal research.

#2 Create tailored marketing Campaigns

If you have found your niche, you know where to find your target audience. At this point, creating a marketing campaign is essential. Remember that you are getting into a new niche, and your customers will no longer be your customer. Thus, you need to recruit new customers. This is why you need to get into the marketplace and build a reputation. That could be a great advantage if you get into a new niche in your primary industry. For example, a multimillionaire entrepreneur switching into network marketing. Creating a marketing campaign might not be a challenge in such a case.

#3 Find new clients

The downside of transitioning has to recruit new clients. It is almost similar to starting your business from scratch. On the other hand, switching to a new niche offers you the opportunity to expand your business and make money income. To achieve this, you need new clients.

Contrary to popular opinions, transitioning doesn't always mean you have to grow a new clients base. Your previous clients can help you with your publicity if you offer services similar to their needs. For example, suppose you are an emotional intelligence coach looking to transition into beauty and skincare. In that case, there are chances that your former clients can become your new clients.

While you are expected to find new clients, targeting people in your former niche is safe and effective if you offer complementary services. Hence, you must understand your target audience, industry, and offers.

As you pursue your passion and set your goals, take time to understand essential details. Being passionate is excellent, but you should have an effective plan to help you become a successful entrepreneur. So, before transitioning, seek advice from successful people. Take the risk, trust yourself, and always remember - You've got what it takes to succeed.

The year 2021 has ended, and you are most likely considering investing your profits. What if I told you to reinvest in your business? Running a business is a lifelong learning process. The best way to remain productive is to ensure that every business element is functional. This includes your team, marketing strategies, and structures. I strongly agree that there are many ways to invest your profit; however, this article will help you discover four ways to reinvest your profits in your business.

Let's Dig In!

#1 Infrastructure and Tools

Purchasing new tools or equipment for your business promotes your growth. It may be expensive or unnecessary, but it will enhance your growth. In many cases, small business owners find it challenging to buy equipment for their business. As a network marketing coach, I invest a lot in tools to enhance my growth. These tools could be as insignificant as subscribing to a website for certain resources or joining a community. I often advise business owners to have the latest tools for their business. Doing so saves time and helps you deliver quality services.

#2 Employee's Training

I know you are ready to buy some tools to make more money, but have you considered if you have the right hands on deck. It's fine if you have no employees or team members, but if you do, invest in your team.

I am a big fan of team management. So many business owners fail to understand that employees are also an integral part of marketing elements. For example, after evaluating your business performance in the previous year, you might consider hiring a consultant to train your employees. Moreover, employee training is a means of marketing. A happy employee will most likely talk about their employer and company.

#3 Marketing Campaigns

As an entrepreneur, I have discovered that investing in your marketing strategies is never wrong. The better your reputation in the marketplace, the higher your chance of profitability. The biggest companies in the world still spend millions of dollars on their marketing campaigns. They wouldn't spend that much if the marketing wasn’t important.

Your marketing campaigns could include running an ad on social media, paying an influencer to talk about your product, or hiring a copywriter.

#4 Company's SEO

Over the years, SEO has become an important tool in digital marketing. In simple terms, search engine optimization is a way to optimize your website to achieve better visibility on Google. Think of your favorite band; the closer you are to the stage, the better your chance of having physical contact with the band. In this case, investing in SEO makes you attract more customers and builds your visibility.

The world has changed, likewise businesses. This is why you must leverage the internet, get a website, build a digital presence. This way, you are headed for more productivity.

Contrary to popular opinions, investing in massive ideas is not the only way to improve profits. Small-scale entrepreneurs often need to invest in these options to increase revenue.

Have you been looking for ways to expand your business and customer base? Collaborating with other business owners is a great way to achieve that. Business partnership is one of the most effective ways to expand your customer base and become more visible in your industry. As an entrepreneur, I have collaborated with different entrepreneurs and businesses over the years. At first, I was a bit skeptical about partnership too. Many entrepreneurs are also skeptical about collaboration for many reasons. Will that work? What if we fail? What if I lose? Worrying about these things is a valid concern.

Given that you found a strong and committed partner, you do not need to worry about these concerns. Of course, you have to run a background check on your prospective partner and consider their goals. If you consider them a great partner, then you are on your way to a successful partnership.

Here Are Four Ways To Build A Successful Partnership

#1 Share the same values.

One of the mistakes entrepreneurs make as regards partnership is looking outside of their circle and neglecting their goals. Your values and goals are your compass to success. Firstly, it is okay if you cannot consider any of your close friend for partnership. Nevertheless, ensure that you choose someone who shares the same value with you. If you are a network marketer with passion to promote health for elderly people. you should consider partnership with someone whose goal is the same. However, your partner might have a different approach. For instance, your partner coniders technology a good way to solve health problems. Partnership is all about shared values, complimentary skills and ambitions.

#2 Clearly define each other’s roles and responsibilities.

After finding a partner with a similar value, it is important to define each person’s roles and responsibilities. Defining roles prevent disagreement and also create a healthy business structure. It also helps you and your partner grow without conflict. Successful businesses ensure that each partner have their job description, and each role can differ. Roles often depends on the skillset and knowledge of each partner. Moreover, you will save yourself from stress when you know what your partner does best.

#3 Select an operational business structure.

What kind of partnership do you want to run? This is similar to your business structure. Before signing an agreement with anyone, you must decide the type of partnership. To avoid comflict, hiring an attorney during this process will help you a lot. Moreover, partnership can either be a limited, general, or limited liability partnership. Each type of business structure has its benefits and downsides.

#4 Make your partnership legal.

Even if you’re starting a business with your best friend, it is important to have a legal document regarding your business structure. The legal document guides capital distribution, fund management, team management and dispute resolution. The truth is partnerships can go sour at any time; hence it is important to draw up legal documents. With the right documents, you can handle any difficulties that may arise.

Finally, once you’ve found your partner, work together to build your business. Prioritize a healthy communication chain to help you build a strong relationship. Partnership is about growing, learning and benefiting from each other’s knowledge and experience.

Closing deals and getting more sales is a big deal for business owners. Every one of us loves the sound of getting profit on a sale. Maybe you are experiencing the reverse. You are tired of receiving too many messages and answering questions from prospects without closing any deals. This blog post is going to guide you on how to change that.

Here’s How to Close More Deals

#1 Prioritize your customers: Why do you think people buy Apple products or other luxury brands? Why are you using a MacBook? You are patronizing them because of the benefits of their products. Like Apple, Amazon, or any of your favorite brands, you can close more deals when you can focus on your target audience's lifestyle needs. Instead of touting all the features of your product, be more specific with your benefits demonstration and give a clear value proposition.

#2 Build a relationship with your customers: We all want to feel loved, valued, and happy. Smart entrepreneurs leverage the psychological needs of their clients by making them feel more loved and special. Making efforts such as acting on their feedback, reaching out, appreciating great customers, and making them feel like they are a part of your business builds a solid relationship. Building a strong relationship with your clients may take time, sometimes years. However, you must be consistent with your promises and content.

#3 Have a trial deadline: You can allow your customers to test your products and see if it is good enough for them. Trials have become helpful for closing more deals. The trial is to help customers have a good understanding of the product and how it can meet their needs. At the end of the trial, the customer should have at least enough information to help them decide. Ensure that you inform the customer that they will lose access to your products after the trial deadline.

#4 Use a CRM system: The Customer Relationship Management System is a helpful tool because it makes it easy for business owners to organize, gather and remember all the information about their customers. Leveraging a CRM is a great way to boost your sales efforts because they contain an efficient structure to track and close deals. To get started, research the market and find a suitable tool for your business.

The above are effective techniques to close more deals. Customers can sometimes be demanding or even confused, but these techniques will help you win them over. Do you want to discover how to close more deals this month? Contact me!

“In sales, a referral is a key to the door of resistance”
- Bo Bennett

According to Nielsen, 92% of consumers trust referrals from people they know. Another report from Marketshare shows that word-of-mouth can improve marketing efforts by 54%. Referrals generate sales; you probably know that fact. Did you know how powerful referrals are?

Every business can utilize referrals to double its sales. It doesn’t matter what product or service is sold; word-of-mouth plays a massive part in influencing people’s decisions about your brand. Businesses using referrals as part of their marketing experience have more than 70% conversion rates. The numbers speak for themselves. People trust referrals. If you want to generate more sales, you need to step up your referral game.

Here’s how to get quality referrals:

#1 Offer special referral packages: Offering special deals to loyal customers is a great motivation to get them to talk about your company. You and your loyal customers gain from referrals. Make sure the logistics of the package are analyzed before promising referral offers.

#2 Build an irresistible name: There are thousands of entrepreneurs, lawyers, or retailers out there; being the name on everyone’s list gives you an edge. For example, almost everyone knows McDonalds produces delicious burgers and fries. This is not necessarily because everyone has eaten at McDonald's. It’s just that everyone talks about them. Find out creative ways to make your business more popular, and you will earn quality referrals.

#3 Partner with other service providers: Collaborate with companies that offer complementary services in a referral program. For example, a skin therapist can partner with a masseur to promote their services. Offer a discount on both services and sell packages so that they can fulfill the needs of your clients in one place.

#4 Create referral assets: Build specific marketing and sales assets – social media graphics, emails, infographics; the presentation can answer your customers' questions and also get you a prospect over the line.

#5 Ask at the right time: Most entrepreneurs ask for referrals at the wrong time. The ideal time for referrals is during the project or whenever the client is giving you feedback. You can also create a referral email template to get the best response for your work.

Now that you have learned effective referral tactics, you should start practicing these techniques to get your current clients to shout about your company from the rooftops. Bringing all these together, it is essential to remember a few things about referrals. Firstly, you are the driving force for your business success. Do great work and be specific with what you ask your clients to do to win offers. Ask them for a referral appropriately. Finally, make it a habit to practice this more so it can become natural for you.