Dealing with employees, customers, sales, and the desire to be a better leader is an exhausting routine but this is the reality of most entrepreneurs and, in the midst of all these, it’s easy to overlook the need for a community, talk less of a global community.

As a small business owner in a large market place with series of competitors contending for the highest share of the market sales, the probability of becoming overwhelmed is high and this could cause you to panic.

However, you shouldn’t.

The world has experienced a lot of changes in recent times and for most businesses, it is no longer business as usual. But despite the uncertainties, a lot of businesses have adapted to the changes and are thriving. And, your business can be a part of them. Building a global community as an entrepreneur is possible as long as you can put in the effort. Start by defining your niche before you consider building a community whether locally or globally.

To define your niche, ask yourself these few questions

• What exactly is my business?
• What do we stand for?
• How are we different from the competition?
• What type of people should be part of our community?

Once, you’ve answered these questions, you can proceed to choose the best platforms to target your potential community members. In this day and age, you will be doing your business a great disservice if it does not have an online presence. So, go digital!

Also, to thrive as a small business, you must find and use the right digital tools. Use these social media platforms to create content tailored specifically to the needs of your audience. These contents can be scheduled ahead and automatically published when due to ease your stress.

Another rewarding way you can build your global community is to invest in email marketing. Stay connected with your customers via personalized and targeted email marketing solutions which eventually would lead to a meaningful customer relationship that would form part of the customer’s experience.

Search engine optimization (SEO) creates a strong searchable presence for your business online. So, ensure that the details of your business are always correct at all times. In the absence of major physical events and gatherings, you should also leverage on social media platforms to discover virtual events and networking opportunities around you that you can be a part of. When you attend any, reach out to brands that catch your attention and establish professional relationships. After some time, you can discuss collaborating with them if their goals and yours align.

Other ways you can build a global community for your business include; building awareness around your brand via solid content marketing, and consistently distributing and redistributing your content. Also, never forget to always make your customers happy as it good for PR and increases the chance of spreading the word about your business.

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