If you are offered an opportunity between stalking your competitor’s marketing team or hire the best marketing team in the world, what would you choose? I understand that stalking your competitor’s team may seem enticing, but on the flip side, it could be limiting. There are better ways to handle competition in business than copying your competitors. Why do you have to copy your competitors when you can create something original?

In this article, I will share four key reasons you shouldn’t copy your competitors.

#1 Your audience may respond differently: Your audience and your competitor’s audience have different responses. For instance, I am an entrepreneur, a business consultant, and a network marketer; I don't have to copy a competitor who is a business consultant. My content will be tailored to meet the needs of my target audience. Besides, copying will limit you from owning your voice and story.

#2 You cannot properly predict their action plan: Your competitor just launched a new product, and they are asking for feedback. Every smart entrepreneur asks their clients for reviews. Therefore, it is wrong to assume they are working on a new project. Regardless of what the headlines say about your competitors, it is better to create your strategy. The fate of your business should not depend on guess and copying.

#3 Your customers will see it: Many brands today are in fierce competition in the global market, yet they don’t copy each other. Your consumers will most likely see the copying effect in your brand, which can project you as a weak brand. Consumers love original and unique brands. Interestingly, we all love to engage with innovators or unique brands in their mode of operation.

Read Also: BUSINESS COMPETITION: 4 WAYS TO BEAT YOUR COMPETITION

#4 You don’t have the same resources as they do: How do you know how many staff your competitor has? How do you know how much your competitor invests in their marketing campaign? If you can not pinpoint the tools, software, and strategy your competitor utilizes, it is best to avoid copying. As an optimized digital entrepreneur, certain tools and software can help you work efficiently with your team members and colleagues. Find your unique tools. Finally, you are limiting your marketing effort when you copy your competitor's strategy and idea. You will likely produce poorer results when copying because you won’t know exactly how they executed their strategy.

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According to the Direct Marketing Association, about 76 million people are involved in network marketing, with an estimation of 140,000 new prospects joining the industry weekly. The network marketing industry is huge with product sales and recruitment as integral elements. Affiliate marketing is one of the oldest forms of digital marketing—affiliates are given incentives to recruit new affiliates or sell a product. An affiliate receives a commission based on sales of the product or referral of a prospect. Whether you are a distributor, consumer, or recruiter, you can make a steady income from the MLM affiliate strategy.

Here’s how it works:

1. Identify Your Ideal Product or Company: Your product may determine your affiliate revenue. Select a fast but steady moving or attractive product with an available audience. Whether it is skincare products, healthcare products, or home care products, ensure that you select products with a large market size.
2. Maximize social media marketing: Social media is a global marketplace, with millions of people looking for helpful products. Leveraging social media is helpful and profitable. Affiliates can maximize organic advertisement available on social media platforms. However, you must tailor your content to your audience.
3. Create relevant content: Publishing random content on social media will not boost your affiliate revenue. Ensure that you post content that attracts the target audience. Your target audience is a potential customer. As an affiliate, help your audience discover your product's features or the benefit of your MLM compensation plan through your content.
4. Convert your audience into affiliate customers: One of MLM affiliate marketing's biggest mistakes is assuming traffic generates profit and recruitment of new prospects.  It does not work that way. Let’s say a product on your site pays $50 for every sale you make, and your affiliate conversion rate is 2%. This means that for every 100 visitors, 2 of them are buying the product. The revenue per click you earn is $1 per click. So, 2X your visitors may not generate affiliate revenue if you have a weak conversion optimization campaign. Conversion campaigns can increase your revenue by converting your existing visitors into affiliate customers. These kinds of campaigns are targeted to persuade visitors to take action and buy products instead of just connecting to your brand.

If you consider making stealth cashflow from marketing, getting these resources could just be game changers for you.