FIND YOUR UNIQUE SELLING POINT FOR COLD MARKET PROSPECTING

Prospecting is the most important part of network marketing; just as recruiting people is the key to growth and success. Prospecting is similar to looking for diamonds. Diamonds are valuable stones, and you don’t need too many diamonds to become wealthy. In the same vein, you only need some authentic prospects who are committed to your team, although they may be few.

Network marketing is a people-centered business that maximizes referral marketing and relationship marketing. Recruitment can either be offline or online, warm market or cold market. Cold market prospecting involves recruiting strangers into your team, while warm market prospecting involves friends and families. There are 7 billion people in the world, with 9.2% of the world’s population living in poverty. Poverty, unemployment, retirement challenges, and financial incapacity are driving forces behind creating most network marketing companies in the world. 

You only need some authentic prospects who are committed to your team, although they may be few.

Shayo Alofe

Network marketing is incredibly an impactful business that allows people to show others a financial pathway. Despite the benefits attached to network marketing, recruiting a member of your team may be challenging. You are likely to face more struggles recruiting your families and friends. Many new network marketers assume their friends will buy their business idea; sadly, your friends and families may not be your biggest market. Prospecting strangers is like finding diamonds, they may be few, but they are vital to the survival of your business. 

Also Read: 4 Emotional Intelligence Lessons for Business Leadership & Success

Cold marketing is an effective prospecting method; these prospects have no idea who you are and how many times you have failed. A cold market consists of potential distributors and team members who can help you build your business. As a new marketer, if you are trying to recruit strangers to your team, you need to explore cold market prospecting. 

There are different reasons why you should employ cold market prospecting. Cold markets don’t know your history, and they may be your biggest fan, unlike your friends who may not be so enthusiastic. 

Many new network marketers assume their friends will buy their business idea; sadly, your friends and families may not be your biggest market.

Shayo Alofe

Cold market prospecting can be offline and online. Start by visiting places where you can find your target audience. More so, ensure that you create content that your target audience finds engaging. The cold market is vast, and prospects are virtually never-ending. However, ensure that you visit places where you can find your ideal prospect. For example, if you are in the health and nutrition niche, you may do your cold market prospecting at the gym, grocery store, or hospitals. It is also important to target sales-minded and business people because they already have the mindset and skills to succeed in network marketing. 

Network marketing provides earning and personal development opportunities for people. As a network marketer, you have to promote your product and company continuously. Target successful people and avoid prospecting down. 

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