It’s two weeks since the initial meeting with your prospects and you haven’t received a call back. Do you move on to the next lead or send follow-up emails to the prospect? Following up is one of the most crucial parts of growth marketing. Interestingly, follow up is not limited to investors and partners alone; you are expected to follow up with people who have also indicated an interest in your products. Whether it’s emails, calls, or physical meetings, ensure that you learn how to follow up prospects without annoying them.

Here are four creative ways to follow up with your prospects

• Invite them to subscribe to your blog: Let your potential client know that they can get valuable information about your company when they subscribe to your blog. Inviting your prospects to subscribe to your blog is a great way to position yourself as an expert in your industry.
• Send initial follow-up notes addressing their pain points: addressing your clients' pain points is a great way to connect with your customers. However, to utilize this idea, ensure that you pay attention to your prospect's problems. Also, if you have asked the right questions during your first conversation. In that case, you will have firsthand information about their needs. Then, you can offer a solution or a follow-up message showing your prospects the solution you offer.

Here’s an example: Dear Mr. Nick, I trust that you and your family are doing great. Per our conversation about getting a buyer for your property, I have created a three-step guide for you in my just-published blog post. I believe this blog post will answer all your questions about house flipping and house renovation.

If you have more questions, kindly reach out to me.

Thank you

• Share the testimony of your products and services: Whether you provide services or products, let your prospects know the numerous benefits that lie in using your products. Make sure to share testimonies from other customers. Let your prospects know that your customers are greatly benefiting from your company.

• Invite them to an event you’re attending: another creative idea to invite your prospects to an event you are hosting. If you are not the host of the event and the event may benefit them, you may also need to invite them.

• Share a free download of an ebook or white paper: Many prospects love free things, and it wouldn’t be entirely bad to share some freebies. Sending a free ebook to your prospects is a great way to remind them of your services and products.

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